In 2009 The Virgin Megastore in Times Square – at the time, the world’s largest music store — shut its doors saying they couldn’t compete with online outlets. Downloads of the newest music didn’t help. The US Post Office has experienced layoffs as junk mail arrives in your email instead of your mailbox. Is there a book store by you? Could be the answer is no. The Internet is a marketplace you can’t ignore. But, you have to compete so what 5 things should you take a look at? Here they are.
5 Things You Need to Know About Your Online Marketing
You’re going to have to compete on the Internet to get your share of the conversions – the sales. Here are 5 ways to see how you’re doing.
- Your website. Your website has to be inviting, but it also has to be a workhorse. It needs to deliver you story in an inviting, attractive way. It needs to call your potential customer to action. It needs to be optimized for SEO with keywords and meaningful links. Do you stack up? You can get your grade from HubSpot’s Website Grader.
- Indexed pages. Does the search engine know how many pages you have on your site? The more indexed pages you have means – in general – the more content and more chances to build links and rank online. Pages count and you want your site structured so the search engines know how many you have – they might not! Blogging counts here. Every blog has the potential to be a new page and a new opportunity to rank higher.
- Anchor text. What is it? It’s the way you insert a link. Forget “click here.” You want to invite your potential customer in so define your link in an attractive way and, most importantly, with a call to action. Try something like “click here to learn how to invite customers in with your anchor links.” Tell them why they want to click; it should be an invitation.
- Write well. You want your content to be informative, easy to read and valuable. Be sure you meet that criteria. Be proud of what you publish on your site – don’t just settle for something that won’t give a good impression about you and your business just to create optimization.
- Quality not quantity. It’s easy to get carried away with how many instead of how much. Try to focus on link quality over link quantity. Ask yourself if the content is on target for your website, your audience and your industry. Limit outgoing links. And, while this may seem obvious, be sure your links do not send someone where they don’t want to go like a pharmacy, adult or gambling site.
Your internet marketing is a formula that needs to be monitored, adjusted and readjusted. It’s easy to start out strong and then forget that your presence on the Internet must be ongoing. It must be updated and kept current. It must be evaluated. The tools are there and you can do it yourself, but if you realize that you don’t have the time or the expertise, don’t’ miss the opportunity to shine on the web. Talk to a Search Engine Marketing professional so you can enjoy the growth internet commerce offers.