THE SEM EXPRESS

Content Writing

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The SEM EXPRESS HAS A LOT TO SAY – ABOUT YOU AND YOUR BUSINESS!

Good advertising is advertising that works together. Every time a potential customer sees or hears your name they should immediately know you’re you! Every advertising outreach should have some of the same elements to tie it all together so there is immediate recognition. That’s why you want the full marketing services of The SEM Express! Putting together the whole package is where The SEM Express excels. They understand both the tried and true advertising media and they can lead you into the wired and wireless world where today’s customer lives!

You know you need a website – maybe, you already have one. But, what does it say about your company and your services? It’s not enough to have a great design (The SEM Express excels at that, too!); this is your chance to talk directly to your potential customers. Content counts – it really counts! The SEM Express makes sure that not only are the words right, but that you’re meeting every best practice Google wants. Where do you start? Your website should include the who, the what, the where and the why!


One Final Word – A Call to Action

No advertisement is complete without a call to action. You’ve told the potential customer who you are, what you do, where you do it and why you do it better. Now, The SEM Express will close your website with a close. We’ll give the customer that very important HOW – how to take advantage of your services or buy your products and a reason to do it right now.


First Your Website – Next the Whole, Big, Wide Web!

The SEM Express will start an on-going campaign of articles that include a link to your business. Each one will be relevant to you and what you do. These will be engaging and informative articles that will placed on relevant blogs or news sites and linked back to your homepage. This accomplishes two things.

It makes you an expert. If a potential customer is reading a news article or a blog and they see a link to your website and click, they’re “presold”. These articles and blogs are an editorial endorsement. When the customer gets to your website, they already trust you and they’re ready to engage.


It improves your SEO. The SEM Express is taking you to the top of the page. Google loves content and the more you and your company are included in blogs or articles, the higher you are positioned by the search engine.


No advertisement is complete without a call to action. You’ve told the potential customer who you are, what you do, where you do it and why you do it better. Now, The SEM Express will close your website with a close. We’ll give the customer that very important HOW – how to take advantage of your services or buy your products and a reason to do it right now.

Brooklyn Bedding

400% growth in online sales!

  • Their Problem
  • Our Solution
  • The Success
  • Brooklyn Bedding is a major mattress manufacturer that sells theirs beds online and in 30+ brick and mortar locations. They needed to expand their ecommerce business while maintaining their presence as a local mattress retailer. Traditional advertising programs had not had success - they came to The SEM Express looking for other options.

  • The SEM Express created a comprehensive digital marketing strategy incorporating: Google AdWords, Facebook / Instagram, YouTube, celebrity endorsements and Re-Targeting. A nationwide radio campaign was also implemented featuring Ryan Seacrest and Elvis Duran.

  • Brooklyn Beddings online sales - on their website alone - have gone from $260,000 / month to $1,300,000 / month. They have been featured in Muscle & Fitness, The Doctors TV show, Vogue and Home & Garden. Their ads can be heard nationwide. The company has gone from operating in a small 1000 square foot office to owning and operating their own 170,000 square foot building.

Red Mountain Weight Loss

100% gain in ROI!

  • Their Problem
  • Our Solution
  • The Success
  • Red Mountain Weight Loss is a medical weight loss company operating out of Scottsdale, Arizona. They were looking to expand their digital presence and had a hard time getting results out of the vendors they had been using. They contacted The SEM Express in hopes of creating a partnership that could solve their digital dilemma.

  • The SEM Express created a digital strategy that included a heavy dose of Social Media, Google AdWords & YouTube. Search Engine Optimization was also going to be a major push - as the industry is very competitive and sustaining a high PPC budget was not a long term goal.

  • We reduced the overall spend while increasing the ROI by more than 100%. They went from having no keywords on the 1st page of Google, to having more than 100.They have gone from 4 locations to 7. They have been able to build their own corporate building & create a fully functioning pharmacy. Their social media has been so successful they hired a in-house team to support & manage it.

Amazing Lash Studio

200% increase in booked appointments!

  • Their Problem
  • Our Solution
  • The Success
  • Amazing Lash Studio is a franchise concept specializing in eyelash extensions. They needed help getting control of their social media, search engine marketing and search engine optimization. They had to many vendors doing to many different things and needed help reigning it all in, while at the same time maximizing results.

  • Corporate: The SEM Express developed a digital marketing strategy that cleaned up most of the social media inaccuracies, put into place an extensive PPC campaign and consulted on several other marketing initiatives. Local studio's: The SEM Express took over their social media burdens and helped ensure their Google PPC campaigns were running appropriately

  • Amazing Lash Studio has grown from 82 locations to 100+. Their social media is now both consistent and manageable. The 1st studio The SEM Express managed directly saw an increase in their "requested appointments" by almost 200% in 60 days. Their budget was also reduced by $700.

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